First of all, what exactly are we looking for with keyword research? I don’t just find a bunch of related keywords and hand that list off as the end product. That would be an almost useless list. Unfortunately that is exactly what many SEO (search engine optimization) and keyword research services do. Other factors must be researched. Without factoring in keyword popularity and keyword competition it’s just a crap shoot on what will work and what will be a waste of time. Effective keyword research requires digging down deep into the relevant keyword phrases.

To get started I need the basic main keywords and a short description of the subject. From there I find related keywords, check the competition as it relates to the number of potential monthly searches. Once completed, I use that data to recommend the best possible set of keywords for search engine results.

NOTE: If your keywords are is for AdSense sites, I can add that extra factor to the equation as well. With AdSense sites, we want the best possible CPC (cost per click) as it relates to competition and potential monthly searches.

Resources Used:
I use data from Google as well as competition from Google search. I am a long standing member of The Keyword Academy and use all resources available there as well. The end result is a very impressive and effective list of related keywords.

The Proper Keyword Research

Keep in mind, this is just a starting point in one of the most competitive online niches there is – finance. Even so, I was able to generate twenty keywords to focus on. For example, “save money tips” gets about 12,100 monthly searches on Google and the competition is relatively low. That’s pure gold in this business.

Because my project is a finance/money related site that includes AdSense ads, I began with these five simple keyword phrases:

1. debt management
2. finance
3. financial advice
4. money saving
5. money saving tips

I quickly generated 441 related keywords. Proper keyword research for AdSense required me to remove those phrases too high in competition and too low in income potential which relates to search volume and estimated CPC. Filtering the 441 words with those factors resulted in just 20 keyword phrases.

1. debtbuster
2. professional debt management
3. debt consolidation secured loan
4. ohio debt consolidation
5. debt management group
6. debt settlement attorney
7. california debt consolidation
8. debt consolidation firm
9. 401k rollover to ira
10. money saving market
11. commercial finance brokers
12. franchise financing
13. business finance brokers
14. best ways to save money
15. investing for dummies
16. financial advisor marketing
17. save money on electricity
18. ways to save money
19. best way to save money
20. save money tips

Download the final report. Notice the final keyword research report includes the following data:

• Potential income using AdSense
• Difficulty rating
• Estimated CPC
• Top 4 competitors (including the URLs, page titles and Google PageRank).

If you would like more information on our Keyword Research Service contact us via our HelpDesk

It should seem pretty straight forward and the answer should be a loud resounding Y.E.S! But… Yes, there is always a ’but’, there must be balance. Without the correct balance a Facebook page can do more harm than good. You can’t believe someone finally said that out loud, can you? It’s true, at least in my own experience.

As an example, I’ll talk about how having a Facebook page can effect blogging. I know, blogging is hardly the kind of business most of us are concerned with but it’s still business and any third grader will be able to relate the experience with other forms of business.

Ok, so we spend a solid year building a site/blog following. We now have a nice contact list built and every blog post generates dozens of comments. We finally have the reputation we strived for and the user interaction we’ve been looking for. Now it’s time to start converting this mild success into a revenue stream with a little monetization.

All of the sudden, social media has taken the net by storm. Hey, I’m not going to be one of those old dinosaur business models that miss the virtual boat. After all, I’m a blogger and I’m internet savvy and everything.

So with the help of Google search, YouTube videos and other bloggers, we start putting together a great looking Facebook page. Once refined and looking its best, we need people. Just like a blog, there’s nothing worse than an empty, inactive Facebook page. And also just like a blog it’s going to take effort to build that page up.

Ok, fast forward many sleepless nights of socializing and contact building. We now have a blog and a Facebook page, both fairly popular. Then we begin to notice an unexpected trend. Blog comments are down, only replaced with Facebook comments. I have plenty of ‘likes’ and a lot of people are commenting but not on my blog.

Wow, I need my following on my blog. No one’s being exposed to my clever ads and great offers. Facebook won’t let me put the ads on my page there and that’s where everyone seems to interact now. And, sure, why wouldn’t they? Facebook has made it about as easy as it can be to click that like button or even type a fast sentence or two and move on. And they don’t even have to worry about spelling or punctuation anymore. “kul hat, gonna git 1 of those soon” is just considered social savvy.

What we need is balance. If your brand isn’t already Nike®, you need to allow Facebook to compliment your business, not take it over and replace your client base with ‘friends’. Personally, I’m glad to see the dilemma. Social media has lent even more purpose to my business of consulting. Thank you Facebook, I owe you big.

Our Facebook Fan Page: We have setup a fan page on Facebook. Please become a fan of our page and any reviews would be greatly appreciated.

Our Facebook Blog Page: Our Facebook blog page mirrors the posts published here. Don’t forget to follow us there too.

My Personal Facebook Page: My personal Facebook page is the most active. That’s where we connect with family, friends, clients and colleagues. I invite you to become my Facebook friend Let’s get to know each other and have a little fun.

Is your business setup on Facebook and other Social Networking sites? We can help you with that. Contact us for your initial consultation.