Creative Services Company Blog
Domino’s Pizza Aggressively Dominates The Online Market
Ann Arbor, Michigan Domino’s Pizza based reached $1 billion in online sales this month (Feb. 2010). That represents about 20 percent of Domino’s orders. Domino’s Pizza has the largest online pizza ordering system in the United States, surpassing both Pizza Hut and Papa John’s last year.
Earlier this month (press release) Domino’s Pizza ran a very successful one-day promotion for Valentine’s Day to celebrate the billion-dollar achievement. To take advantage of the promotion customers simply had to enter a coupon code when ordering their pizzas online to receive a FREE 2-piece order of Chocolate Lava Crunch Cakes. Obviously, Domino’s has mastered online marketing and is now enjoying big profits for their effort.
Domino’s Pizza has taken the bull by it’s horns and turned the net into one of it’s biggest assets. Recognizing the potential of an online ordering system, the pizza giant ran head-on to aggressively dominate the online market in it’s industry.
A lot can be learned from success stories such as this. Don’t sit on your hands while your competition is figuring it out.
Photo Credit: http://www.flickr.com/photos/klausnahr/ / CC BY-SA 2.0
Tags: 1 billion dollars, Ann Arbor, Dominos Pizza, Michigan, online sales
This is a remarkable idea. The only way you are going to get ahead of your competition is if you think of innovative ways to draw people towards your shop. Interesting post.
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It’s true Julian. Your SMS Competition seems like a great idea too. Are you building a call/text list with that?
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I dont like dominos in the UK, it is so greasy and sloppy. Really not nice!
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I prefer Pizza Hut and Papa Johns
mmm yum yum
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I think as the internet becomes more popular more people will order food this way. Thanks for commenting!
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More offers and promotions in any business is really an effective way to catch an interest of many costumers. Good service assistance is also a big help.
It’s really a great techniques to have. Food business would be similarly like to those in online business. We will never stop thinking a creative ideas in order to be successful on whatever fields we may belong.
.-= online marketing solutions´s last blog ..Site Map =-.
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I’ve never ordered pizza online. But give it about 5-10 years and I’m pretty sure it’ll be the only way to order pizza.
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There are plenty of websites that offer these kinds of discounts and sometimes you can even find these kinds of offers on Dominos website directly. I order pizza from them a few times a week and have literally saved over $100 a month just by making sure I am finding some good coupons or discounts.
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those who use Internet marketing to its full potential get very good returns for a low investment compared to other mediums of advertisements.
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wow, can’t believe domino beated pizza hut, I thought pizza hut is the best..
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