Creative Services Company Blog
Effective keyword Research Example
While doing a little keyword research on a new project website (Hot Money Tips), I thought it might be a great time to show exactly what you can expect from my Keyword research service. I avoided doing this post with client projects because we don’t want to expose those keywords or ideas.
First of all, what exactly are we looking for with keyword research? I don’t just find a bunch of related keywords and hand that list off as the end product. That would be an almost useless list. Unfortunately that is exactly what many SEO (search engine optimization) and keyword research services do. Other factors must be researched. Without factoring in keyword popularity and keyword competition it’s just a crap shoot on what will work and what will be a waste of time. Effective keyword research requires digging down deep into the relevant keyword phrases.
To get started I need the basic main keywords and a short description of the subject. From there I find related keywords, check the competition as it relates to the number of potential monthly searches. Once completed, I use that data to recommend the best possible set of keywords for search engine results.
NOTE: If your keywords are is for AdSense sites, I can add that extra factor to the equation as well. With AdSense sites, we want the best possible CPC (cost per click) as it relates to competition and potential monthly searches.
I use data from Google as well as competition from Google search. I am a long standing member of The Keyword Academy and use all resources available there as well. The end result is a very impressive and effective list of related keywords.
The Proper Keyword Research
Keep in mind, this is just a starting point in one of the most competitive online niches there is – finance. Even so, I was able to generate twenty keywords to focus on. For example, “save money tips” gets about 12,100 monthly searches on Google and the competition is relatively low. That’s pure gold in this business.
Because my project is a finance/money related site that includes AdSense ads, I began with these five simple keyword phrases:
- debt management
- financial advice
- money saving
- money saving tips
I quickly generated 441 related keywords. Proper keyword research for AdSense required me to remove those phrases too high in competition and too low in income potential which relates to search volume and estimated CPC. Filtering the 441 words with those factors resulted in just 20 keyword phrases.
- professional debt management
- debt consolidation secured loan
- ohio debt consolidation
- debt management group
- debt settlement attorney
- california debt consolidation
- debt consolidation firm
- 401k rollover to ira
- money saving market
- commercial finance brokers
- franchise financing
- business finance brokers
- best ways to save money
- investing for dummies
- financial advisor marketing
- save money on electricity
- ways to save money
- best way to save money
- save money tips
Download the final report. Notice the final keyword research report includes the following data:
- Potential income using AdSense
- Difficulty rating
- Estimated CPC
- Top 4 competitors (including the URLs, page titles and Google PageRank).