Creative Services Company Blog

Every year since 2002 7-Eleven launches a massive birthday celebration (promotion) by giving away a free Slurpee® ($1 retail value).

Last Monday on July 7th (7-11), 7-Eleven gave away around 5 million free Slurpees celebrating its 84 year unofficial birthday. Nancy Smith, 7-Eleven vice president of marketing, told USA Today that slurpee sales increased 38% last year due to the Slurpee giveaway promotion. Many customer’s purchased slurpees over and above the free 7.11-ounce Slurpees given away for the promotion.

What type of promotion can you come up with for your next company birthday celebration?

You don’t have to spend millions to benefit from a successful celebration campaign. In the right industry, tossing up a tent with free hotdogs on a nice summer weekend can bring your business closer to the community with a ton of potential clients.

Tags: campaign, celebration, giveaway, marketing, promotion

This entry was filed under Local Business Help. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.